HAVING FUN IS SERIOUS BUSINESS!

A JUMP Experience is a unique, interactive program for groups ages 10 to 110, tailored to interests, group size, season, and age. These 1.5–2-hour sessions inspire connection, creativity, and laughter through activities that encourage participants to take risks, learn something new, and expand their imagination. Designed for groups of 10–50, JUMP Experiences prioritize nonprofit, education, and community organizations and request applications 30 days in advance.

Project Scope

  • Campaign concept and brand development

  • Marketing and communications strategy

  • Visual identity and design system

  • Copywriting and messaging framework

  • Photography direction and asset coordination

  • Social media and digital content strategy

  • Environmental and print collateral

  • Program launch promotion and outreach

Project Involvement

  • Served as designer, marketing coordinator, and creative director for the JUMP Experience program launch.

  • Collaborated closely with photographers, social media managers, and program leads to produce cohesive, engaging visuals and messaging.

  • Developed the campaign’s creative direction, ensuring alignment across digital, print, and environmental channels.

  • Managed timelines, creative deliverables, and brand consistency throughout the campaign’s rollout.

  • Played a central role in shaping how the JUMP Experience was introduced to the community—connecting storytelling, design, and strategy to build awareness and participation.