Ridge to Rivers
Ridge to Rivers is a 200-mile trail network in the Boise Foothills that links neighborhoods to public lands and provides accessible, year-round recreation. Managed through a multi-agency partnership, the system balances high-use community enjoyment with long-term environmental stewardship and habitat protection.
Trails for All
A Commitment to Inclusion in the Outdoors
Initiative
Trails for All is an effort to make Boise’s outdoor spaces more welcoming and accessible to everyone. The initiative challenges outdated perceptions of who belongs in nature by improving trail accessibility, promoting respect, and creating equitable opportunities for recreation. Through enhanced trail design, updated signage, and community outreach, Trails for All helps more people connect with nature, improve well-being, and build a stronger, more inclusive outdoor community.
Outcome
The visual identity for Trails for All reflects the initiative’s inclusive spirit through clear, approachable design. Bold yet inviting colors and expressive outdoor imagery highlight the diversity and energy of Boise’s trail users. Representation across ages, abilities, and backgrounds reinforces the message of belonging, while accessible typography and a practical, modern aesthetic echo Boise’s culture of outdoor connection. The result is a system that feels authentic, engaging, and welcoming to all who explore the foothills.
Project Scope
Brand identity development
Logo and visual system design
Typography and color direction
Website and digital experience design
Marketing and video assets
Creative strategy and art direction
Brand guidelines
Project Involvement
Collaborated with Insider.Vision to establish a cohesive visual identity and digital presence.
Led creative direction and design for the brand system, ensuring clarity and consistency across all applications.
Developed the logo, typographic framework, and color palette to reflect the brand’s forward-thinking and analytical focus.
Designed website and marketing materials that communicate the company’s mission and expertise with precision and credibility.