A platform born from a shared vision with Josh Meeks. While Josh crafts the thoughtful, provocative essays and reflections you’ll find here, I led the brand identity, site design, and video production to bring his introspective voice to life in a compelling digital experience. At its core, Insider.Vision is a space for reflective inquiry, cultural commentary, and deep conversation—where ideas are not just shared but experienced.
The logo captures the quiet intelligence of observation. A simple frame evokes both an eye and a lens, suggesting that insight comes from looking closely and seeing clearly. It speaks to perspective, reflection, and the shared human search for understanding. Clean lines and open space make the mark feel modern and welcoming, while its symbolism hints at something universal—awareness, curiosity, and vision that goes beyond the surface.
A clean, modern platform built for writer and community voice Josh Meeks to share ideas and connect with readers. The minimalist design, purposeful typography, and clear navigation create a calm, focused space where writing takes precedence and invites reflection.
Project Scope
Brand identity development
Logo and visual system design
Typography and color direction
Website and digital experience design
Marketing and video assets
Creative strategy and art direction
Brand guidelines
Project Involvement
Collaborated with Insider.Vision to establish a cohesive visual identity and digital presence.
Led creative direction and design for the brand system, ensuring clarity and consistency across all applications.
Developed the logo, typographic framework, and color palette to reflect the brand’s forward-thinking and analytical focus.
Designed website and marketing materials that communicate the company’s mission and expertise with precision and credibility.