Aaron Snethen

I'm Aaron Snethen — an art director and brand designer with 13 years of experience helping organizations communicate with clarity and intention.

I've worked with nonprofits, city governments, publishers, healthcare groups, and global SaaS companies on brand identities, publications, events, and campaigns. Research-led and human-centered, my work focuses on clarity, narrative, and connection — whether that's a full brand system for a fintech company or a wayfinding identity for a public library.

  • positioning, narrative, tone & voice (led rebrand strategy for Clearwater Analytics and Boise Public Library)

  • logos, color, typography, brand guidelines (developed identity systems for City of Boise, Haystack Robotics, and Insider.Vision)

  • campaigns, events, and multi-channel creative (directed event brand system for Clearwater Connect and regional campaigns for Whole Foods Market)

  • books, reports, long-form content (designed books and marketing materials at Elevate Publishing; IIOR DCS financial report)

  • marketing, product, sales, leadership, agencies (worked directly with Clearwater's marketing ops, subject matter experts, and external agency partners)

  • accessibility, clarity, mission-driven design (led WCAG-compliant brand refresh for Boise Public Library and design work for City of Boise and Ridge to Rivers)

Testimonials

Sara Jo John • Senior Marketing Manager • Clearwater Analytics

I worked with Aaron for just over two years at Clearwater Analytics, collaborating on everything from our flagship event to client-facing collateral and social imagery. I can say without hesitation that he is one of the most well-rounded designers I've worked with.

Aaron's creativity speaks for itself, but what sets him apart is his instinct for brand and attention to detail. Whether he was designing materials for Clearwater Connect, our largest client event, or producing something as visible as the Insurance Investment Outsourcing Report, he didn't just execute design, he thought about how every asset fit into the larger brand story. He has a natural ability to maintain brand consistency across formats while still bringing something fresh to each piece.

What sets Aaron apart from other talented designers is the combination of creativity with exceptional organization. In a fast-moving marketing environment, he was always on top of deadlines, managed his projects with precision in our project management software, and rarely needed follow-up. That reliability made him an invaluable partner on complex, multi-asset projects where details truly mattered.

His communication skills are equally strong. Aaron asked the right questions upfront, gave clear updates throughout, and was receptive to feedback in a way that made every revision cycle smooth and more collaborative.

Aaron can shape and steward design and brand at a strategic level. Any organization looking for someone who brings both the creative talent and the professional maturity to own a brand would be very lucky to have him. I feel very lucky for the opportunity I had to work with him.

Spencer Marshall • Marketing Brand Manager • Clearwater Analytics

I have had the pleasure of managing Aaron, a highly talented graphic designer, and I am consistently impressed by his strategic thinking and motivation. Aaron is not only a team player but also someone who is constantly learning new tools and techniques to enhance his skills. His efficiency is remarkable, and he consistently delivers high-quality work in a timely manner.

Aaron's colleagues frequently express their appreciation for his contributions and value his collaboration. He has a unique ability to create a positive work environment, and his presence is a significant asset to our team. Aaron is a genuinely good person, and I wholeheartedly recommend him for any opportunity that comes his way.

Recently, Aaron played a pivotal role in giving our creative team more of a voice in corporate social media. He worked closely with our marketing ops team to create templates and set a standard for our posts. Additionally, he collaborated with Clearwater's subject matter experts to create posts for their personal social media, recognizing the potential to engage with their network of prospects and clients. In a very short amount of time, Aaron's efforts led to measurable increases in engagement.

Laura McCabe • Graphic Design Specialist • Clearwater Analytics

Having worked alongside Aaron within the in-house creative team at Clearwater Analytics, I can confidently say he is an exceptional, creative designer. He can take a brief from stakeholders and turn it into visually compelling, well-considered, on-brand graphics. He has authentic creative flare, and his passion for visual storytelling is apparent in his work through all creative touch-points of marketing campaigns and beyond.

Bobby Kuber • Vice President of Publishing • Elevate Publishing

Aaron is a man of many creative traits with an expert's eye for quality, color, and typography. I could count on him to deliver clean and professional book layouts and cover designs on time, every time. He is an expert at print and digital design and diligently managed his workflow against overall project timelines. Aaron was a great team player and was a major asset to the team.

Victoria Gonzalez • Regional Marketing & Community Relations • Whole Foods Market

Aaron has a keen eye for design and understands branding and placement well from digital to illustration and hand-lettering. He is a team player who designs, produces and maintains signage for 8 departments within the Rocky Mountain Region. Aaron has also developed skills in negotiation, vendor relationships and budget management which have continued to provide success with in his role. Aaron is fantastic to work with and truly a master at his craft.

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