RESUME

PROFESSIONAL SUMMARY

Creative leader with 14 years building brand strategy, identity systems, and design operations across SaaS/fintech, public sector, nonprofit, and publishing. Translates business objectives into cohesive brand systems and leads end-to-end rebrands and cross-functional creative workflows.

PROFESSIONAL EXPERIENCE

Contract Graphic Designer & Art Director · Snethen Design April 2012 – Present · London, UK

• Creative practice including brand strategy, identity development, and design systems

• Lead end-to-end brand engagements, discovery, positioning, visual identity, guidelines, and rollout, for clients across technology, nonprofit, publishing, and real estate

• Direct publication design, campaign strategy, and print/digital collateral including annual reports, integrated campaigns, and books

• Build long-term creative partnerships grounded in audience research and strategic planning, using AI to accelerate research and explore directions before refining them by hand.

Art Director · Haystack Robotics November 2025 – Current · London, UK

• Established the brand architecture across corporate, product, and partner tiers for a hospital disinfection robotics company, and art directed the identity across every touchpoint

• Developed and designed the UX/UI for the company’s disinfection SaaS product, using AI (Claude) to explore interface directions before refining them by hand, and led the website strategy and redesign

• Produced the GTM toolkit: marketing campaigns, product graphics, a clinical UV-C efficacy infographic, and sales and partnership distribution assets, including the Violet AI information packet for US sales champions selling to hospital infection-control teams

Senior Graphic Designer · Clearwater Analytics November 2023 – November 2025 · Boise, ID

• Served as lead designer on a company-wide rebrand, working with an external agency and executive stakeholders to translate the new brand direction into collateral, product-facing visuals, and campaign assets; the rebrand preceded Clearwater’s acquisitions

• Delivered 181 creative projects (30% of the team’s Jira-assigned work) across campaigns, reports, e-guides, and sales enablement, including gated content that generated 976 leads for a single report and an e-guide that produced 164 leads and 12 sales-accepted meetings

• Built custom brochures, prospect-specific decks, and data-flow graphics for Pension, Commercial, and Insurance sales teams, supporting opportunities totaling $6.65M in pipeline (including a closed-won $375K deal)

• Developed early product logo concepts and incorporated product dashboards into collateral to support the brand architecture of a multi-product SaaS company

Graphic Designer · City of Boise May 2021 – November 2023 · Boise, ID

• Led rebrand and visual identity development for the Boise Public Library, collaborating with the Library Director, staff and architecture firm, Cushing Terrell, to deliver a system that honored the library’s civic role while positioning it for a new era of community engagement

• Designed ADA-compliant materials in line with WCAG standards across public outreach campaigns, ensuring accessibility across all audience segments

• Collaborated with sustainability, economic development, and public health teams to deliver clear, consistent civic communications under tight timelines

• Marketing Brand Coordinator · Jack’s Urban Meeting Place (JUMP) July 2018 – August 2020 · Boise, ID

• Directed brand and creative assets for large-scale public events, maintaining consistency across all audience touch points from environmental signage to digital channels

• Owned the full production pipeline, concept through print, for program guides, posters, and large-format environmental signage

• Built a project workflow system that reduced delivery bottlenecks and created cross-team accountability, improving on-time delivery across recurring programs

Graphic Designer · Whole Foods Market May 2017 – July 2018 · Boise, ID

• Led regional execution of an international corporate rebrand within Rocky Mountain stores, coordinating with corporate brand teams to ensure fidelity and consistency at scale

• Designed and installed in-store collateral including environmental graphics, product signage, and large format installations across multiple locations

Graphic Designer · Elevate Publishing March 2015 – March 2017 · Boise, ID

• Art directed and managed end-to-end book production across multiple simultaneous campaigns

• Supported PR and launch strategy through collaborative partnerships, website design, and event assets

Graphic Designer · Principal Financial Group June 2014 – March 2015 · Des Moines, IA

• Produced comprehensive retirement and financial materials such as sales decks, presentations, and event assets for internal and external audiences, working with senior management and marketing peers

EDUCATION

Bachelor of Arts, Graphic Design · Grand View University 2009 – 2013 · Des Moines, IA

SKILLS & EXPERTISE

Design Tools: Figma · Adobe Creative Suite · Canva · Claude

Project & Collaboration: Asana · Smartsheet · Airtable · Jira · Slack · Claude

Core Competencies: Brand Strategy · Art Direction · Identity Systems · Creative Direction · Design Operations · Campaign Strategy · ABM Collateral · Environmental Design

Specialized: Accessibility Design (WCAG/ADA) · Cross-functional Stakeholder Management · Vendor & Agency Coordination · Workflow Systems

Honors: Grand View University Visual Arts Award of Excellence · National Honor Society · Eagle Scout

Aaron Snethen

Graphic Designer · Art Director · Creative Partner