Light and Color Experience Built by Community
Illumibrate is a free, all-ages light and color festival at Jack’s Urban Meeting Place (JUMP) in Boise, and one of JUMP’s flagship events. I served as designer and art director for the brand on the 2018 and 2019 editions, helping launch the festival alongside JUMP’s directors and coordinating a videographer, a photographer, and the social team. The event needed a name and an identity from scratch, and one that could hold together across every channel it appeared in.
Client: Jack's Urban Meeting PlaceScope: Logo, Event Branding, Event Campaign, Role: Marketing, Art Direction, Graphic DesignYear: 2019
The creative direction was built on contrast: light against dark, and saturated color against a quiet backdrop. I used abstract, atmospheric imagery so the brand could suggest the feeling of the event without depending on any single theme, and so it would read clearly for everyone from small children to adults. The same approach carried through photography, video, social, and print.
Creative Community at the Core
The event campaign included promotion for community supported lead-up events, which used JUMP as a collaborative creative space where artists and community members could work together before the festival.
And because of the creatives that showed up, the show could go on.
Project Scope
Brand identity
Visual system and art direction
Social and newsletter content management
Print and environmental collateral
Launch promotion
Project Involvement
Designer and art director for the Boise launch of Illumibrate
Worked with JUMP’s directors to turn the festival’s purpose into a visual identity
Event Brand & Media Direction